Content, SEO and audience services
Tourism Marketing
The same editorial team that produces our destination guides — for your destination. Long-form content, search visibility, and distribution through channels that actually reach planners.
Why most tourism marketing under-delivers
Most lodges, operators and DMOs spend on social media and ad campaigns that don’t compound. Editorial does compound. One well-built guide page, ranking on Google for the right query, will outperform a year of ad spend over a five-year horizon. We build the kind of content that compounds.
We bring three things tourism businesses rarely have in-house: African travel expertise, editorial standards that match major publications, and the distribution to put new content in front of an audience.
Services
01
Editorial production
Our editorial team produces long-form, decision-grade content for your destination, lodge or experience. The same writers, photographers and standards as our editorial guides.
Deliverables
- 1,500–3,000 word feature articles
- Photography and short-form video
- Itinerary builders and printable guides
- Translation into German, French and Italian on request
02
SEO and discoverability
Most tourism websites under-rank their best assets. We audit your existing content, identify opportunities, and produce material that ranks alongside our destination guides.
Deliverables
- Keyword and competitive audit
- On-page SEO recommendations
- Content gap analysis against top-ranked competitors
- Backlink strategy via our editorial network
03
Newsletter and amplification
We distribute through our owned channels — newsletter (25K+ subscribers), social, syndication partners — to put your content in front of the right readers at the right stage of planning.
Deliverables
- Newsletter features and dedicated sends
- Social distribution (Instagram, TikTok, Pinterest)
- Search syndication via Google Discover and travel partners
04
Insights and analytics
Quarterly reports on what your audience is actually doing — what they read, what they ignore, where they drop off, and how that compares to peers in your region.
Deliverables
- Quarterly performance reports
- Audience overlap and source analysis
- Competitive content benchmarking
- Annual strategy review
How we work
A five-step engagement
Most engagements run 12 months. We don’t lock you into multi-year retainers and we don’t charge for the discovery call.
01
Discovery
30-minute call to understand your audience, current content and goals. No commitment.
02
Audit & proposal
Two-week audit of your existing content and channels. Specific recommendations and a scoped proposal.
03
Production
We write, photograph and produce. You review and approve at each milestone.
04
Distribution
Launch across our owned channels and yours. Performance tracked from day one.
05
Iterate
Quarterly reviews and refinement. Most engagements are 12 months and renewable.
What changes for our partners
Outcomes we typically see
+3–10x
Organic search traffic
Within 12 months for properties starting from a thin or out-of-date content base.
+25–60%
Direct booking share
Less dependence on OTAs as direct-traffic conversion improves.
1.5–3 min
Average dwell time
On long-form guide pages we produce — well above industry averages.
6–12 weeks
Time to first ranking
For new content targeting realistic mid-tail keywords.
Indicative ranges across recent engagements. Results vary with starting position, budget and market.
Talk to us
Request a discovery call
A 30-minute call to understand your content, audience and goals. We'll follow up with an audit and a scoped proposal — no commitment.