For tourism operators, lodges, DMOs and agencies

Grow your tourism business across Africa

Destinations.africa is the platform travelers use to plan trips to the continent. If you own the experience, the lodge or the destination — this is where the planners are.

50K+

Monthly travelers

54

African countries covered

1,000+

Destinations on platform

4m 20s

Average session length

Why list with us

Built for African tourism, not bolted on

Four things make the platform work for our partners. None of them are accidents.

Africa-first, not a tab on a global platform

We are built for African tourism from the ground up. That focus shows up in editorial depth, audience quality and partner relationships.

High-intent readers

Our visitors are planners, not casual scrollers. Average session is over four minutes. Most return three or more times before booking.

Editorial credibility

We do not publish pay-to-play reviews. Every operator, lodge and destination earns its mention. That credibility is what makes paid placements work.

Direct, contractable team

You talk to humans — not a self-serve dashboard or an SDR funnel. A small team handles all advertising, sponsorship and partnership relationships.

Audience

Who actually reads us

Where they come from

Primary markets: United States (28%), United Kingdom (16%), Germany (9%), South Africa (8%), Australia (6%). The full audience spans 130+ countries.

Where they go

Top countries by reader interest: South Africa, Kenya, Tanzania, Morocco, Egypt, Botswana, Namibia, Rwanda. Mid-range and luxury safari content drives the deepest engagement.

When they convert

Most planners commit 90 to 180 days before travel. Our content runs hottest from January to March (winter planning) and August to October (peak-season research).

What they want

Trustworthy, country-specific, decision-grade information — visas, seasons, costs, and named operators. Our editorial standards are why readers stay, and why advertising on the platform converts.

Talk to us

Ready to talk?

Tell us what you're trying to grow. We'll come back with the right mix of advertising, sponsorship, content and partnership — and pricing.