Reach travelers actively planning
Advertising Options
Our readers are not casual browsers — they are mid-funnel planners researching specific countries, parks and operators. Advertising on the platform puts your brand alongside high-intent content.
Why advertise here
Three things separate our inventory from generic display networks. First, audience: every visitor self-selected into African travel content. Second, context: ads sit next to the country, park or activity they relate to. Third, restraint: we keep ad density low to protect the reading experience, which keeps CTRs high.
Placement types
01
Top-of-page banner
Responsive display, 970×250 / 728×90 / 320×50
Premium above-the-fold inventory on hub and topic pages. Pinned to the relevant region, country or activity.
Best for. Brand campaigns, seasonal pushes, destination marketing organisations.
02
Inline content cards
Sponsored card inside articles and guides
Native cards visually consistent with editorial. Clearly labelled as sponsored. Highest CTRs on the site.
Best for. Operators, lodges, hotel chains and activity specialists.
03
Sidebar placement
300×250 / 300×600 sticky sidebar
Persistent visibility while readers scroll long-form guides. Targeted to the topic the reader is exploring.
Best for. Always-on retargeting and product visibility.
04
Newsletter sponsorship
Lead-in or footer block in our weekly newsletter
Reaches our most-engaged subscribers — people who have explicitly asked for our recommendations. Limited inventory.
Best for. Operators with seasonal launches and DMO campaigns.
05
Editorial integration
Long-form sponsored editorial
Full-length feature written by our editorial team, labelled as sponsored, with the same production standards as our regular guides.
Best for. Brands with a strong story and a long-term horizon.
Targeting
We do not retarget visitors with third-party cookies. Targeting is contextual — based on the page being read — and audience origin (which country a reader is browsing from).
| Dimension | Options |
|---|---|
| Region | Southern, East, West, Central, North Africa |
| Country | Any of our 54 covered countries |
| Activity | Safari, beach, cultural, adventure, food, hiking |
| Travel stage | Inspiration, planning, pre-booking, in-trip |
| Origin market | US, UK, EU, Australia, Africa (intra-continental) |
Reporting
What you’ll see
Every campaign comes with a performance dashboard, updated daily, plus a written quarterly review.
Metric
Impressions
Where, on which pages, by region.
Metric
Click-through rate
Per placement, per creative, per audience.
Metric
Engaged sessions
Visitors who reach your landing page and stay 30s+.
Metric
Booking referrals
Where we can pixel your booking funnel — full-funnel attribution.
How to get started
01
Tell us your goal
A 30-minute call. We’ll learn what you sell, who you sell to, and what success looks like.
02
Receive a proposal
We respond within a week with placements, audience, dates and pricing. No retainer commitment.
03
Launch and review
Creative goes live within 5 working days. Performance review at 30, 60 and 90 days.
Talk to us
Get an advertising proposal
Tell us about your campaign and we'll come back with placement options, audience size, and pricing within a week.